Dubai, UAE: ''Adorn yourself to empower her.'' Standing for gender equality and diversity, Swissôtel Al Ghurair will be joining hands with online jewelry brand, D'NOUR for an enlightening new initiative to support ''Evolvin' Women''.

D'NOUR, a UAE-based online jewelry brand crafts unique pieces that are all about women, for women and giving back to women. With love, creativity, integrity, passion, perseverance and empowerment being the brand's pillars, D'NOUR takes their inspiration from every woman's story.

More than just stunning designs, D'NOUR creates unique jewelry that empowers women making every piece more meaningful with this new jewelry line. Under the initiative "D'NOURity'', the brand has partnered with Evolvin' Women, an organization that provides support and education to women from underprivileged backgrounds in Africa. With every purchase made, 15% of the proceeds will be donated to helping these women grow into what they dream of becoming.

Swissôtel Al Ghurair will be bringing this dream to reality by supporting Evolvin' Women, as part of Accor's regional CSR initiative. This partnership will ensure that the women supported by the organization will have access to better employment opportunities, familial support, communities and society at large. This move also hopes to help towards creating gender equality in underdeveloped countries.

''Accor is committed to practicing what they preach, which is empowering women and their commitment to promoting gender diversity. We hold great pride in partnering with D'NOUR, a brand that has meaningful values that align closely with our tenets. Our guests will now be welcome to browse the D'NOURity collection during their stay at the hotel and do their part in supporting a greater cause when purchasing from the line,'' says Dominic Arel, General Manager at Swissôtel Al Ghurair.

For the independent women, for the strong women and for the ones with a generous heart, D'NOUR aims on making every woman proud of being themselves. Embrace the women in your life by gifting them a unique piece from the D'NOURity collection. D'NOUR will also be rolling out a share your empowerment story campaign under the hashtag #AdornToEmpower for Evolve Collection.

Additionally, Swissôtel Al Ghurair's afternoon tea experience will be enhanced with the D'NOURity collection available at Yasmine Lounge. Guests, especially women can not only indulge in a decadent selection of culinary wonders but spend time with their closest female friends while admiring the stunning collection. What's more is that if they visit with their families, the little ones will be kept busy by the hotel's newly launched family-friendly activities.

Swissôtel Al Ghurair :

Swissôtel Al Ghurair and Swissôtel Living Al Ghurair opened its doors on February 2018. It was officially launched as the first ever Swissotel in United Arab Emirates and comprises of 620 luxurious rooms, suites and apartments, three food and beverage outlets with wide choice of delightful dishes and well-appointed Swissotel Spa & Sport, the perfect escape to unwind your body, mind and soul.


D'NOUR DUBAI is an Online luxury jewellery brand inspired by women. It takes inspirations from their stories, their journeys & their emotions to create beautiful pieces of inspiring & emotive jewels. Through its online only offerings, D'NOUR strives to create a bridge for accomplished women, to support deserving women around the globe, by simply doing what they love, adorning themselves with beautiful D'NOUR creations.

Evolvin' Women :

A social enterprise at heart, Evolvin' Women is improving the employability of women from developing countries and helping businesses in the Middle East and Africa achieve greater level of diversity and inclusion through socially responsible initiatives. Due to our commitment to the Sustainable Development Goals #4, #5 and #8 and our work in the field of equality of opportunity, in 2017 we joined the United Nation Global Compact and the UAE task-force for the 7 Women’s Empowerment Principles (WEPs).