Dubai-based jewellery brand D’NOUR has partnered with the social enterprise Evolvin’ Women to create a collection inspired by the stories of women taking part in the programme. Proceeds from the collection will go directly to the social enterprise to sponsor women to join a 27-month skill development placement. The Evolvin’ Women placement will create lasting positive change for these women’s lives, the lives of their families and the wider community.
To raise awareness about the collection and collaboration with Evolvin’ Women, D’NOUR is searching for inspirational and empowering stories about women supporting each other to share on their page.
Emirati TedTalk Speaker and Founder & Editor in Chief of @unfiltereddxb, Omairah Farooq Al Olama, praised the collaboration, “With everything going on in the world, women now more than ever need to stand together, need to empower those around them and continue to let their voices be heard. Proceeds from their sales go directly to various organizations around the world in support of women.”
D’NOUR CEO Junaid Nour said “We’re indebted to everyone that helps spread this message far and wide, so that these messages can inspire today’s women to make the change they need in their own lives and in the lives of other women. We’re encouraged by the responses, proving that you can look good, feel good and do good; all at the same time with the choices you make. We’re one of a new breed of businesses that comes with a social conscience and it’s gratifying to see this ethos get the support of our customers, followers and friends.”
Evolvin’ Women CEO Assia Riccio said “We encourage everyone to share a story and if you’re so inspired, to buy a piece of this beautiful jewellery, so you can better express the woman you are inside and the sense of sisterhood we feel to one another, and to actively help give other people a real chance to make their lives better.”
D’NOUR now want to expand the search for stories of empowerment and ask more people to share so that women feel they are not alone, and can find the support they need to change their lives.